San Luis Obispo, CA, September 17, 2018 –(PR.com)– Bottlefly announced today that effective immediately the company will change its brand name to Tastry.
“We’ve continued to successfully execute our strategy to increase our presence in growth and profitable specialty niche markets so much that the name ‘Bottlefly’ does not sufficiently reflect the diversity of our current and future company. Our patented AI is not only applicable to wine, but other beverages such as beer, and other sensory-based products like food and perfume,” said Katerina Axelsson, Chief Executive Officer. “The ‘Tastry’ name, however, represents our AI capabilities both directly to consumers as a lifestyle brand and our retailer and manufacturer relationships.”
In the last 12 months, Tastry has enjoyed tremendous excitement from retailers across the U.S. and Canada, and is currently being tested in other countries from Mexico to India. Increasing synergies with our hardware, finance and deployment partners such as Apple, Aila, Compucom, UST Global and Palomar are providing increasing interest from major retailers around the globe.
“We expect great things and are excited for the future of this innovative brand approach,” said CBO of Tastry, Charles Slocum. “It’s one of the things I feel we do best here: we evolve our AI capabilities and stay relevant to the needs of our customers.”
Along with the name change, the Company has adopted a new logo and launched a new website. The Company will provide further updates to shareholders regarding these changes in the near future.
About Tastry: An AI company based in San Luis Obispo, California. Their patented technology has the ability to evaluate consumer taste preferences to sensory-based products using analytical chemistry, machine learning and AI. Tastry has accurately taught a computer how to taste. The technology serves retailers by providing science-based suggestions for product development, inventory purchase and direct-to-consumer recommendation.