Tastry Beats Out 100s of Retail Technology Companies in Global Competition

LOS ANGELES – October 26, 2018 – The Center for Advancing Retail & Technology (CART) today announced Tastry as a finalist of the Fall 2018 CART Virtual Pitch Event.  The event is in partnership with Winsight Grocery Business, presented by The NGA Show ’19 and supported by ShoptoCook and AutoX.

Tastry is an AI company that identifies taste profiles and personalized food and beverage recommendations. Their patent-pending technology has the ability to evaluate consumer taste preferences to sensory-based products using analytical chemistry, machine learning and AI. Tastry has accurately taught a computer how to taste. The technology serves brands and retailers by providing science-based suggestions for product development, inventory purchase and direct-to-consumer recommendation.

Referencing a recent CART issued press release– “Emerging technologies are quickly moving to operationally and economically viable solutions,” said Sterling Hawkins, Operations and Venture Relations, CART. “We live in a world today where new technologies coming to market are quickly creating competitive advantages for those retailers that embrace them.”

From Tastry’s CEO– It’s an honor and privilege to receive this recognition, especially when judged among many worthy peers,” says Katerina Axelsson, CEO of Tastry. “The recognition underscores the hard work of all our team whose core value of respect, science, entrepreneurial spirit and enjoyment will continue to propel our business for even greater leadership ahead.”

Upcoming Demo Event– Visit the Tastry booth at the upcoming Grocery Shop event in Las Vegas, Nevada, on October 28th-October 31st at Booth #S4.

Tastry & Aila Team up in Strategic Partnership

Tastry & Aila Team up in Strategic Partnership

Revolutionizing the in-store buying experience

TASTRY has entered into a strategic partnership with Aila Technologies, a leading enterprise retail technology platform, to bring an enhanced customer experience to shoppers in-aisle. Tastry’s interactive AI recommender software on Aila’s iPad-based Interactive Kiosk with TrueScan technology enables retailer to merge physical products with digital content, allowing for enhanced product discovery and personalized recommendations.

Tastry’s revolutionary software platform combines analytical chemistry, flavor preferences, and machine learning to provide consumer product recommendations with unparalleled accuracy. With the mission of providing the right product to the right individual at the right time, this collaboration enhances Tastry’s position in the retailer arena while significantly expanding its reach in the U.S. and other key, high-growth markets.

Aila Technologies blends iOS-based hardware and powerful computer vision-based scanning to deliver front end applications such as the Tastry experience. With current deployments at grocery banners such as Stop & Shop, ShopRite, and Metro Canada, Aila’s partnership with Tastry opens up new opportunities to help retailers engage shoppers by providing highly relevant, personalized information in-aisle—at the point of the purchase decision.

Through this dynamic partnership, consumers will be able to discover and interactively explore products that fit their unique flavor profiles in-store. Aila’s Interactive Kiosk allows shoppers to scan products and IDs to sign up for loyalty rewards instantly, while Tastry’s AI platform enables product discovery by sharing core decision-making information such as price point, ingredients, and flavor profile fit.

The partnership is a strong strategic fit, leveraging the two leading companies’ respective strengths across two main areas:

Improving customer satisfaction: In the wine category, shoppers report a 45% increase in satisfaction with their purchase

Increasing cart size & ROI: Initial testing indicates a significant boost to ROI, including a $13 increase in average cart value

Tastry Chief Executive Officer, Katerina Axelsson, spoke about the strategic partnership: “When we first encountered Aila, we immediately saw the potential and we are pleased to be the first sensory-based AI recommender partner. With Aila’s powerful and quick scanning capabilities they will help make the experience that much more seamless. Our goal is to support retailers and improve customer loyalty, repeat visits, drive in-store category revenue, and reduce direct-to-consumer marketing costs. This partnership is very exciting for both organizations.”

“Both Aila and Tastry are hyper-focused on improving the customer experience through cutting-edge technologies,” added TJ Paterick, Aila’s VP of Sales. “Pairing Tastry’s AI-driven personalization software with Aila’s best-in-class scanning technology and beautiful tablet-based hardware creates a packaged solution that can have transformative results. I’m excited to share this opportunity with our global network of innovative retailers.”

A first glimpse of the partnership will be at the Tastry booth at the Grocery Shop event in Las Vegas, Nevada, on October 28th-October 31st at Booth #S4.

About Tastry:
About Tastry: An AI company based in San Luis Obispo, California. Their patent-pending technology has the ability to evaluate consumer taste preferences to sensory-based products using analytical chemistry, machine learning and AI. Tastry has accurately taught a computer how to taste. The technology serves retailers by providing science-based suggestions for product development, inventory purchase and direct-to-consumer recommendation. www.tastry.com

About Aila:
Aila Technologies delivers seamless experiences for enterprises, uniting real-world and online operations to empower employees, streamline workflows and delight customers at every touchpoint. Through Aila’s TrueScan software and suite of Interactive Kiosks and Mobile Imagers that beautifully combine proven iOS capabilities with superior integrated scanning, Aila enables front-end applications that create brand new possibilities in-store and beyond. Learn more about how Aila Technologies is making every interaction and transaction we touch more valuable, for every enterprise partner, every day, at ailatech.com.

Reported on PR.com – Original Release Click Here

TechCrunch Disrupt- Is it Worth it?

I attended TechCrunch Disrupt in San Fran this month, just wanted to share some quick thoughts about my first experience attending this event. As a start-up, my mission was to obviously get exposure for Tastry, however my main goal was to meet great people, connect and ultimately build mutually beneficial relationships. A bonus for me ended up being the inspiring speakers, very insightful as well.


A few things I loved:
  1. The quality of the speakers– Laura Deming with the Longevity Fund and Rachel Haurwitz with CRISPR. It was very exciting to hear Laura Deming say there is more capital than people solving longevity problems.


  1. The size and prestige of the venue– Moscone West is BIG. The event spanned three floors. The showroom on the bottom with company after company. Small stages on the second floor and the giant stage on the third. In terms of sheer size, this may have been the biggest although Shoptalk may have been bigger in terms of floor space.


  1. The quality of the attendees– The conversations could have been more in-depth. Most of the talks were to general for any experienced entrepreneurs to take anything away from it. There were a lot of prestigious investors and a lot of people scoping out the AI companies from innovation departments.


  1. Decent exposure for Startups– The types of startups ranged the entire gamut. In addition to AI startups there were also health, mobility, gaming, interior design, business intelligence and more. Seeing the Tesla competitor, Byton, was something else. The full screen dashboard was beautiful. There was an entire section for AI, retail, and AD Tech companies.


  1. The 90s party was amazing– The pop rock cocktail was fun. We loved the ball pit picture booth. Dancing to throwback music while eating sour warheads was a glimpse back to childhood. We couldn’t leave without getting a picture with the piranha plants in the Mario Lounge.


I wasn’t as impressed with:


  1. The Women in Tech Events didn’t have any good contacts or investors! Too many lame and boring “Women in Tech” side events. It’s a tired topic and I wasn’t the only one complaining.


  1. The conversations were very beginner-level and most entrepreneurs wouldn’t learn much. The only exciting part was being in a room with a famous person I guess? Just famous entrepreneurs in general like Doug Leone from Sequoia Capital, Whitney Wolfe Herd from Bumble, Priscilla Chan for the Chan Zuckerberg Initiative, Tess Hatch from Bessemer Venture Partners, Dara Khosrowshahi from Uber, etc…


  1. The security was fake! The metal detectors were turned off, or if they were turned on it would “beep” and they would still let you through! I didn’t understand the entire point…MY CBO, Charles and I got through with wearing our cell phones and wearing metals.


  1. The event app was glitchy. The page would time out when you would try to message people at the event to come to your booth


All in all, it was awesome, yes it was totally worth it and I plan on attending more of these events. If you attended, I would love to hear your experiences as well- post away or message me.
– Kat